Tmall Double 11 Explosion: 35 Brands Smash RMB 100M+ Sales in First Hour! (2025)

Get ready for a wild ride through the world of online shopping and its legal intricacies!

Tmall's Double 11: A Sales Extravaganza

Tmall's Double 11 event is a shopping phenomenon, and this year, it kicked off with a bang! A whopping 35 brands achieved sales of over RMB100 million in the first hour alone. That's a massive achievement and a testament to the event's popularity. But here's where it gets controversial: the number of active users during this period also saw a year-over-year increase. This raises questions about the sustainability of such high sales figures and the potential impact on smaller businesses.

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Last Updated: 6 January 2023

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Tmall Double 11 Explosion: 35 Brands Smash RMB 100M+ Sales in First Hour! (2025)

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