Get ready for a game-changer in the world of golf! Cadillac is making a grand return as the title sponsor of the Cadillac Championship, a brand-new Signature Event on the PGA TOUR, set to take place at the iconic Trump National Doral. But here’s where it gets exciting: this isn’t just another tournament—it’s a reunion of two giants, Cadillac and the PGA TOUR, with a history that spans decades and a legacy that’s hard to ignore.
Announced on Monday, this multi-year partnership marks Cadillac’s comeback to the forefront of professional golf, a sport the luxury automaker has been deeply connected to since 2010. Remember the World Golf Championships series? Cadillac was there as the umbrella sponsor, and later, as the title sponsor of the WGC-Cadillac Championship, which called Trump National Doral home from 2011 to 2016. Now, they’re back with a fresh event, scheduled for April 27–May 3, 2026, on the legendary Blue Monster course. And this is the part most people miss: the Cadillac Championship will be broadcast across major platforms, including CBS, Paramount+, Golf Channel, PGA TOUR LIVE on ESPN+, Sirius XM, and the TOUR’s World Feed, ensuring fans worldwide can tune in.
PGA TOUR CEO Brian Rolapp couldn’t hide his enthusiasm, stating, “We are thrilled to welcome Cadillac back, a brand synonymous with excellence and innovation, as we usher in a new era of the PGA TOUR in Miami.” But here’s the controversial bit: while Cadillac’s return is celebrated, some fans are questioning whether this new event will live up to the storied history of previous tournaments at Doral. After all, the Blue Monster has hosted 55 PGA TOUR events since 1962, with 14 World Golf Hall of Famers claiming 24 titles—including Tiger Woods’ four victories. Can the Cadillac Championship carve out its own legacy?
John Roth, Cadillac’s global vice president, sees this as an opportunity to connect with luxury customers through culturally significant events. From Monterey Car Week to Cadillac Racing’s pursuit of victory, the brand is all about celebrating performance, craftsmanship, and innovation. But let’s not forget the venue: Trump National Doral is one of only nine courses to host the PGA TOUR for over half a century, joining the ranks of Augusta National and Pebble Beach. Eric Trump, executive vice president of The Trump Organization, proudly noted, “We’re excited to welcome Cadillac back to one of the world’s most celebrated golf destinations.”
Here’s the twist: the Cadillac Championship is the only new event on the 2026 Regular Season schedule, but it won’t carry the historical weight of past Doral tournaments. This has sparked debates among golf enthusiasts—is this a fresh start or a missed opportunity to honor tradition? We want to hear from you: Does this new event excite you, or do you think it should have built directly on Doral’s rich history? Let us know in the comments below!
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